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Many years ago I heard a national sales type person speak about money being spent on major events like the Super Bowel,  When I asked about the soda/soft drink/pop industries, at the time it  was only three major ones, and why having the market nailed down, they felt the need to run so many ads.
The answer she gave was very simple, even owning the markets with no new guys trying to break in, when the major three did not run ads, all sales dropped.

So maybe the key for the next crowdfunding drive will be the all time most emails ever to be sent out.  I'll even sign up for whatever I need to get more emails, which you know I'm not fond of.

Just a little something to think about.

Peace
 
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