hey Paul, I would def take your class and love it I'm sure, from seeing the articles you've written here and the vids you post. All full of great practical ideas and tidbits.
Personally I love the frosting too, but I also agree as a doer if that's all it is, it gets old real quick. There is a cultural element that needs to be acknowledged and addressed before we can even get to the "do" for the average person however, and that is the simple act of getting dirty and doing hard work. Touching a bug and not freaking out. Getting over the fact that there is sh!t in
compost.
Our culture is so sterile and dirtagermaphobic--who lets their kids get truly filthy anymore? Personally I see a huge resource in children as the place to put the effort in to making a real mindset change. While there are adults that do manage to change their thinking, it is very ingrained and difficult to effect self realization and a will to own up to and evaluate one's belief/thought system. If you can get kids to roll around in the mud and throw slugs at each other(like we did when we were kids...), they have a great start to having a deep appreciation and love for the earth.
All real lasting good change starts from LOVE--not guilt or avoidance or (even) snobbery(I'm cool cuz I'm green). LOVE comes from intimacy and understanding of the other, then naturally you want to live in right relation and communion with the other, and the learning and doing becomes more effective and REAL.
Have you read The Practice of the Wild by Gary Snyder? Or any word out of Ed Abbey's mouth is good too--it's all about the knowing and love of the wild as a place to begin, otherwise it's just another pretty slideshow. I love Wendell Berry, but he is still kinda "cultivated"--I think that's what you're balking at maybe.
Another cultural hurdle to mull is the un-usual thing of making something by hand, instead of buying it, or paying Manuel La'Bor to do it for you. THere IS a huge trend in crafting, cooking, canning, simple home repair, etc which IS good--think about what good thigns you get when you make something by hand, for yourself, from your own idea and design. This process is foreign to a lot of people--it's been beaten out of us by the current school system, and the uber-all marketing to consume as well as produce to pay taxes.
Well, just rambling. You've identified the problem--the lack of moving from appreciating to DOING. The audience may not be aware of their mindset regarding all these things, but culturally we've been ingrained to buy, consume, be directed, follow the "experts". I would think an introductory lecture on cultural mindset and how permaculture buck modern society woudl be very helpful. And any hands on element that can be given to a class--say having the class outside so you can make everyone roll down a grassy knoll etc--connect with that latent inner child that naturally craved dirt and bugs, would be helpful in making a visceral gut connection to WANTING something different--going back to Eden...
Mt Goat, you rock. What an interesting person you must be. I mean that.