Sometimes customers don't have realistic expectations about CSA's.
Sometimes farmers don't.
Potential Customer Problems
http://extension.psu.edu/business/ag-alternatives/marketing/community-supported-agriculture-csa
Visit link above for potential solutions.
#1 Shareholders complain that vegetables are dirty and have insect damage, or they see insects on the produce.
#2 Members are required to work at the farm (certain CSAs require this). They don't express an interest in tasks assigned and would prefer to just purchase produce from the CSA.
#3 Members are given vegetables and other products they are not familiar with and don't know how to prepare.
#4 Members feel that they are receiving too many vegetables in their share and worry about waste.
#5 Members feel disconnected with the farm and have no sense of community.
#6 Members in northern climates expect certain vegetables (for example, tomatoes and sweet corn) to be included in their early season shares.
Pros and Cons list from Tucson CSA.
Providing this list helps sets clear expectations for customers and weeds out people not suited to a CSA.
http://www.tucsoncsa.org/about/why-you-should-join/
Visit link above for "pros" list.
CONS:
#1. Heirloom variation: Unlike commercial hybrids which have a consistent appearance, size and reliable yield, heirloom vegetables are grown for flavor rather than looks, high yield, long shelf-life, or ease of packaging. While CSA vegetables and fruit generally look beautiful, they vary in size and appearance and do not follow the rules of systematic grocery store perfection.
#2. Quality variation: Unfavorable weather and field conditions may occasionally cause crop shortages and imperfections, resulting in less-than-perfect quality of one or more types of vegetable for a while, or even their complete absence. CSA farming is not unlike growing your own vegetable garden.
#3. Bugs: Your organic produce may very occasionally contain some bugs, such as corn borers, little caterpillars, ladybugs or aphid. This is the nature of organic farming.
#4. Repetition: The same vegetable or fruit may show up in your shares for several weeks in a row, to the delight of some members and the dismay of others.
#5. No choice: You receive what the farmer gives you and you cannot pick and choose your produce. You have to eat what you get. However, it can be fun to adjust your cooking habits to be ingredient-driven rather than recipe-driven.
#6. Seasonal: Other than items that can be stored, such as onions, potatoes or dried beans, you receive produce that is in season. No cucumbers during winter and lots of them during summer. No greens during summer and lots of them during winter and spring.
#7. Dislikes: You are challenged to be a creative cook and to overcome blocks or dislikes you may have toward certain vegetables or fruits.
#8. Inconvenience: You have to pick up your share every week on a specific day during a specific time period. However, many members say that it is very rewarding to come to pick up their veggies: they enjoy the sense of community created by being surrounded by like-minded people.
#9. Missing pickups: Your share is there for you every week on your pickup day. If you don’t pick it up, it is donated to charity. But if you know ahead of time that you will miss a pick up, you can place your subscription on hold (must do so by midnight Friday of the week before).
#10. Upfront payment: You must commit to and pay upfront for a six- or twelve-week block.
Also check out their FAQ section and Subscribing Terms of Agreement pages for how they deal with these negatives and offer solutions.
Potential Farmer Problems:
(in addition to those posted by others)
Some farmers may not realize CSA's are a form of direct marketing
which require additional skill sets, resources and time.
Some of these include:
Customer Service/ Satisfaction
(before, during and after "the sale")
Marketing/ Advertising
Media Relations
Website
Professional Photos
Newsletter
Recipes
CSA boxes
Surveys
Merchandising booth display
Farm events
Time to do it all themselves
Money to get others to do it
Taking it personally when people don't eat all their food
(something all sales people experience)
Creating a business and marketing plan will help identify strengths and weakness, personal goals,
what community members want/need (and who the right ones are), and the steps necessary
to make it - or a compromise - a reality.