I've used swamp coolers for about twenty years and I live in a dry climate perhaps not to different than yours. We currently use two window mount units in our home and have a roof mount unit on our office.
Installation and operation costs of evap coolers is almost certainly much lower than AC. This is especially true if you use evap window units.
I don't like roof mount evap units. You have to cover them tightly in the winter to keep cold from blowing down the ducts. We also cover roof unit indoor openings in winter, also to slow drafts. As someone already noted, if you have a roof mount unit someone will have to go up there at least twice a year to service the unit and all adjustment, cleaning, etc. has to be done on the roof.
We use one evap cooler in our kitchen window during the warm part of the year. It adequately cools the main living area almost all the time: it lags at certain times, such as when we have a thunderstorm with rain and the sun pops out hot immediately afterward. That makes the air temporarily to moist for the cooler to cool. The other time when I wish for more cooling is when I'm canning food in late summer! Pressure cookers put out a lot of heat! Our daytime temps rarely go over 95*
We also have a cooler that cools the second floor where our bedrooms are. It is smaller and we don't run it during the day. Our summer nights are usually about 60* so it doesn't take much to cool during the night.
In hot summer we put the coolers on timers. We set these timers to shut off the cooler about dawn or soon after. If we close up windows and blinds in the morning the house will stay cool for many hours with no additional cooling. If your home will contain lots of mass, such as
concrete floors, this will work very well. For a passive
solar home our place has a sort of medium amount of mass and it still works fine.
In a dry climate the addition of water to the indoor air is usually a benefit. Your house plants and your skin will love the moisture! AC tens to lower indoor air humidity while evap adds to it.
We remove our primary evap unit in the fall and re-install it in the spring. Yes, there is more annual labor with evap coolers and you you will occasionally need to replace the pads. If you have hard water you may wind up with what looks almost like fungus eating your cooler: it's some combination of minerals from your water coating the cooler's pads. This can be scrubbed off, but it's a hassle. Where I live we have
city water that comes from a lake, so it doesn't have much mineral content. My friend who's cooler runs on well water has to clean the cooler and replace the pads every fall.
IMO, shredded
wood pads work better than synthetic pads. Here the pads a made of aspen most usually.
AC units tend to
reuse captive house air while evap units push air in from outside. Our family thinks the fresh air is far preferable.
Cheap evap units now are made in such a way that the motor can't be replaced. This sucks! Spend more money and talk to a reputable HVAC store/contractor who can steer you to a quality unit. It's bad when big things like a cooler are made so they can't be fixed! I hate it! Ok, just little rant on the side.
I've seen three types of evap units. Most common is the type that has fixed side panels of fiber pads and a pump which pushes the water into troughs which dribble it down the pad. I've also seen one with the pads on a round frame which rotated the pad through the water and didn't work well. There's another type, once sold by Sears, which has a sort of loop of pad which runs on rollers to keep the pad wet. The typical fixed pad type remains more reliable, IMO. In the standard type, if a pump quits they are readily available and easy to replace.