I don't worry about bacteria... My farm is full of bacteria. I have hundreds of species of legumes growing nearby, and dozens of species grow in my fields as weeds. The surrounding wildlands are full of bacteria. Dust storms coat my farm with bacteria on a regular basis. The rain, and the
irrigation water are full of bacteria. My equipment, shoes, and vehicles carry bacteria from field to field. Birds, mammals, and insects drop bacteria all over my farm. Chances are excellent that any legume I plant will form a relationship with some type of bacteria.
When I hear scare tactics as a marketing tool, I find them suspect... "If you don't buy our bacteria, your plants will suffer." is about as shallow a marketing ploy as I have ever heard.