The referenced article is about 14 years old ... and although I'm not tied into the BD world anymore (yay, electric car), I'm certainly not aware of a sea change like this. But it certainly has the potential to make BD very green and totally non-dino.
Aim High. Fail Small.
Repeat.
I'm just a poor boy, I need no sympathy, because I'm easy come, easy go, little high, little low, little ad