Joseph Lofthouse wrote:I have conversations like this all the time at the farmer's market...
Buyer: "What's that?"
Farmer: "A carrot."
Buyer: "How do I prepare it?"
Farmer: "Add it to a soup or stir fry."
Buyer: "Uh, uh, huh? uh..... K. thanks. bye."
I really live in a different world.
Well, at least there's a spark of interest. How much effort would it be to push someone who has at least that smidgen of curiosity over the edge of actually trying to cook? I've been asked this so many times at the supermarket and it still amazes me. I always take the time to explain (usually to someone with a cart stuffed with Tombstone pizzas, diet Pepsi, and Cap'n Crunch).
My son is a chef. He used to do in-home catering for wealthy types in the city. He told me that he always had to check the ovens in these $$Mongo$$ custom kitchens because once he pre-heated one that (unbeknownst to him) the owners had never used, it still had the plastic wrap on the racks and styrofoam packing blocks in it. He says that at least 75% of the people he catered for never cooked anything in their over-the-top custom kitchens except coffee and in the microwave.
We had a group here in town that held free cooking classes for disadvantaged folks. They discovered that the biggest hurdle wasn't a lack of interest or engagement, it was a lack of basic cooking utensils. They literally didn't have a pot to...well...cook in. Once they equipped them with a couple of cheap pots and pans, a knife and a spoon, they went to town, by all accounts the program was a huge success. Can't get out of the food desert without a camel.