One thing to consider, first off, is legality. Do you need a license to
sell seeds? Then determine whether or not you care, or whether or not the official folks do.
I'd think germination testing would be a requirement, whether or not it's dictated by law. You wouldn't want to sell seeds that didn't germinate at a reasonable rate, at least not if you want to keep customers.
As for cross-pollination, there are options. You might choose to physically isolate varieties with screens, bags/sacks, etc. Or you might just rely on distance between varieties, though this tends to require either a rather large piece of property, or plants spread across multiple properties.
As for resources, most tend to focus on veggies, from what I've seen. But I'd suggest the book Seed To Seed, for starters. It seems more and more seed catalogues have this information, too.