When the kickstarter for the cards was over, we had to choose how many decks to get printed. We sold about 7000 decks via the kickstarter. So the question was: will this be a huge christmas sensation (so maybe we should get 20,000 decks printed for a lower price per deck), or have we sold all that we were going to sell to the those that were already interested (so maybe we should get 8,000 - or maybe the big price break that would come at 10,000).
I had twenty people telling me how I needed to devote my life to being a sales guy for the cards. Going door-to-door to every little business to see if they might buy six decks .... I'm not going to do that. Instead, I turned to each of those people and offered a case price and they could get rich doing what they were advising me to do. A few of those people took me up on that.
I then put a shout out to see if anybody else wanted to buy by the case. I thought there could be people that might buy ten cases and maybe there would be enough case orders that I could get the big price break at 20,000 decks. The only thing I requested was that people sell the cards for more than the kickstarter price out of respect for the kickstarter supporters.
I ended up going for 10,000.
Before I could get my cards up on amazon, the cards were being sold on amazon and on ebay for less than on the kickstarter. I tried to contact these people - but that seemed to go nowhere.
I immediately stopped selling cases. About a month ago I withdrew the brick price. Eventually, these people will run out of cards. Although the fact that they have not yet run out is indicative of how slowly they are selling.
In the future, I will be much stricter about re-sale stuff to make sure that the kickstarter supporters are better respected.