Inglorious Fruits and Vegetables

Talk about "the problem is the solution!"

Ingenious.
Although, they forgot to mention one thing that I am quite curious about: Profit margin.
I would assume that their profit margin on those items is probably a bit higher than on 'perfect' produce.

While this is helping reduce waste and providing more affordable produce, it has another benefit -
- it is probably helping local farmers increase their bottom line each year.

Most customers (at least here in the U.S.) are quite picky about their produce - it has to look perfect !
However, if it is substantially cheaper, that could tip-the-scales...especially for low income families who could benefit from eating more fruits/vegetables.

That is a fantastic thing the company "Inglorious Fruits and Vegetables" is doing. I think by decreasing the stigma against "less than perfect" fruits and vegetables, the "Inglorious Fruits and Vegetables" company is helping to open people's minds to the other possibilities. Something along the lines of: accepting the plants leads towards accepting oneself and others.