Flower Pot Heater... ready set discuss!

This silliness showed up on my facebook feed today.
http://www.bodymindsoulspirit.com/heat-a-room-for-only-15-cents-a-day/
I responded by linking to Paul's famous and fun post on heating yourself
http://www.richsoil.com/electric-heat.jsp

But this flower pot heater does nothing more than store the heat and let it disperse in a different way than the candles alone. The amount of heat created in the room is the same...

Someone (like Paul) should explain this in a fun video.

I'm I late to the party? Has this already been discussed?

At around two minutes the guy mentions that back when he used CRT monitors for his computers instead of flatscreens, the room stayed warm in the winter. An old 19 inch viewsonic CRT monitor uses about 100 watts while an LED uses 12 watts. So, 1.5 kilowatt hour of heat is enough to keep that room warm, which is maybe 15-20 cents depending on where you live. Eight of those candles would cost 12 cents.

I'd rather just use electricity and not deal with the candles.