How do brain germs work and why should permies care?

Just saw this and it made me think of the number of reasons that permaculture spreads (seemingly) so slowly. How can we use this information to make our "brain germs" spread faster and more effectively?

Memes ( in the Dawkins/Darwinian sense ) are subject to random mutation and natural selection just as genes are. I would rather see the meme of permaculture prove itself "fittest" as opposed to fast. Game theory could be utilized to find the Evolutionary Stable Strategies. The angry memes scenario reminds me of the Hawks/Dove/Retaliator scenarios .

http://en.wikipedia.org/wiki/Evolutionary_game_theory

Dawkins outlies variants of the Prisoners Dilemma :


Some become ESS and some don't. I think Retaliating Doves would be a good strategy for permies. Hope this makes sense.