Big Business Forced to Green-Up a Bit -- by Consumers

This was encouraging news. Not sure if it belongs in Cider Press or elsewhere, but it has implications for anyone farming professionally, I think. Big Food lost $4 in sales last year.

http://for.tn/1Gpog4Y

(fortune.com if the link doesn't work--http://fortune.com/2015/05/21/the-war-on-big-food/)

Basically, it sounds like many, many, major brands are realizing they have to get rid of artificial ingredients, GMO's, rBST-milk, etc., and even if they're going to pseudo-organic they're going organic. BECAUSE THEY ARE LOSING MARKET SHARE. The public is waking up. Progress is being made. And the consumer is the one person the big business will really respond to on a large scale, most people would say.

Big businesses do have one thing of great value--numbers. They have statistics on who buys what--and they can view trends at a scale that a small farmer can't. Whiel it's more relevant to know the trend in your local area, it's of some use to know that there is this kind of sea change occurring at a national level.

I meant to comment on this earlier. This is great news. Certainly I've seen much more organic products in the grocery store in recent years. True organic is not "good," but it is "less bad." Incremental progress.

Yeah, it shows that we have power. It's a rather large increment, in one sense--$4 billion less bad. But of course we could be starting from somewhere closer to zero, rather than so far below zero...but it's encouraging compared to the perception that all our efforts seem to have no effect on this impervious indifferent monolith. It's not that simple, and we can win hearts and minds and pocket books and commitment.

Tyler Ludens wrote:I meant to comment on this earlier. This is great news. Certainly I've seen much more organic products in the grocery store in recent years. True organic is not "good," but it is "less bad." Incremental progress.