Paul and Jocelyn continue their response to Derrick Jenson's article and how they think personal change can make a difference. They talk about energy consumption, energy subsidies, municipal waste, spreading ideas and offsetting ones footprint. Paul emphasises that when people change industry will follow. He also voices his frustration at the mainstream solutions are like torture and makes a call for people to help him spread real solutions (Paul likes reddit).
Another way to bring down harmful industry is to quit your job.
Industries are not always looking for ways to save energy, or even money. Some look for ways to lobby more, get more bailouts and handouts, ways to spin and manipulate public opinion, ways to silence critics, anything but actually do better. It's not much different from individual people being jerks that you've described personal experiences of often in your amusing podcasts--they've just scaled up the jerkery. But they can only do their job if a lot of people cooperate.
Again, quitting your job.
Also, heating with wood and building your house with trees or straw bales means not needing industry, for your heat, for your electricity, for your food--that takes a chunk out of the enemies Derrick Jensen names.
Community Building 2.0: ask me about drL, the rotational-mob-grazing format for human interactions.
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Greenhouse of the Future ebook - now free for a while