Basically, architect/engineer who came up with an artificially-grown coral reef material that's ready in the same timeframe as firing bricks—but without the 2,000-degree heat. Investors throwing money at him. Supposed to hit the market this year:
inc.com profile (Jan 2016)
CleanTechnica article (Feb 2016)
Was surprised not to find a discussion yet on permies, given how sharp I've seen Paul & the community be in considering the embodied energy of building materials.
Is brick a bad material overall? Would you use brick grown in a lab with "zero emissions" from recycled fiber?