Anne Miller wrote:William, is there an easy way to learn how to use keywords to optimize a post so that it is easily picked up or a place to learn how to do this?
Anne, there are a couple of ways that this can be done easily. I will take you through several of the free resources that I know about (of course, there are some software solutions that make things easier and quicker).
Google Keyword Planner -
https://adwords.google.com/KeywordPlanner - This is the best free keyword tool.
Here, I threw in the keyword of "splitting maul" to see the results for the Fiskar's axe. Then, I click Avg Monthly searches, because you want to pay more attention to the terms that people search for more often. "log splitter", "wood splitter", "wood splitting maul", "log splitter wedge", "splitting axe", "wood splitting wedge", "firewood splitter", "fiskars splitting axe", "how to split wood", "manual wood splitter" are all super relevant to the tool and not contained verbatim in the post. These can either be added on as a list of keywords, but the best method is to use them conversationally in the article (especially the highest search results).
There are also some negative keywords in here. These are terms that are applicable to the conversation about axes, but do not apply to the fiskars. "felling axe", "small axe", "hydraulic wood splitter", "tree felling axe","wood handle axe" etc. These are best used conversationally in the article, but very seldom. You don't want to over saturate with keywords that don't apply ..... but they can add a ton of value to a conversation. Look, this fiskar's
log splitter is not a
tree felling axe. It has a
log splitter wedge built into the head, so it's not the best
felling axe. This
wood splitting maul is an efficient
firewood splitter, but it's not going to be as fast as a
hydraulic wood splitter. The Fiskar's is much cheaper than one of those machines. I just wish that this was a
wood handle axe, because I do not like the vibration of the composite handle.
Another good site is
https://keywordtool.io This site has a free feature, but they keep some metrics hidden to get you to upgrade to pro. What is unique here, is that you can search both Youtube and Amazon to get some unique keywords. Without the ability to filter the search volume, you just have to use your judgement on which are the best. I searched "splitting maul" youtube results, so that you can see the difference of what people look for on these different sites. "splitting maul vs axe", "splitting maul or axe", "splitting maul best", "best wood splitting maul", "best splitting maul review", "splitting maul how to use". It's simple to see with these results that what people look for on youtube are versus, how-tos, and reviews of items. The amazon search comes up with some different purchase variations (8 lb, 6lb, 12lb, head only, sheath, steel handle, wood handle). Just remember that using these free tools, you are going to get limited search results. For what we need it for, that's adequate.
https://ubersuggest.io/ is another free keyword search tool that seems to give very similar data to google keyword planner. It also gives you the data to sort by search volume and CPC. I like to look at the highest search volume, but I also pay attention to what has the highest CPC. CPC is cost per click, and is the cost for advertising that exact keyword. So, when you input "splitting maul", and look at the highest CPC, you see the term "best log splitting maul" is much higher than the others at $4.58 PER CLICK!!! Oddly, this only has 10 people searching for this term each month. The highest search volume term is "log splitter". This gets searched an average of just over fourty thousand times each and every month. The cost per click is 71 cents per click. This is the cost for google to show ads for this keyword.
You may ask why a term may have such a significantly higher CPC, and there are two reasons. First, it's likely a highly effective selling term. What I mean is that people who search this term are likely looking to purchase now. They want to know which maul is best for log splitting, because they are going to buy one today. Another reason that terms get high in CPC is competition. Sometimes companies latch onto a term and just fight against each other for business. Each CPC is a bid. If I'm willing to pay 45 cents per click, and you are willing to pay 50 cents, then you are going to win the clicks. Once I realize that I'm not getting clicks, and I decide to move up to 55 cents per click, you can see how this becomes a bid war for customers. This happens with some inefficient terms that don't make sense, because sometimes companies are desperate for business, and they don't have the best SEO business sense.
Some of you people are a bit more visual than others. If that is the case, then I can suggest the website
https://answerthepermies.com You put in your keyword just like the other sites, but they give you a graphical representation of the results. Here's the image they produce for "splitting maul"
I hope these have given you some ideas on how to find keywords to help promote your businesses, hobbies, and our lovely site here =)