Make the review of the item unbiased. Just provide information for people to understand what the item is, where to find it and what it looks like.
Embedding a picture in the post (often from Amazon) gives the reader some eye candy. To get an image, find one on the internet. Right click on the image and select Copy Image Location. Click the Img button above your post and paste (Ctrl-V). If the image is an Amazon one with the "hover and zoom with the mouse" feature, this won't work.
Please include at least an Amazon link to the item. These are automatically turned into affiliate links so the empire gets a small slice of the pie if the click leads to a purchase.
Youtube videos of the product are quite powerful. Including other references (podcasts, articles, blogs, etc) is also helpful.
When creating a Review for the item
One of the best ways for your review to shine is to make a Youtube video of you using/reviewing the product. If you do this, listing the gear review URL in the description of the video really gets the Googlelove flowing.
Here are some questions you may want to answer in the course of your review:
1. How much have you used the item. Does it seem like it will last a few years or a lifetime?
2. How much did it cost?
3. Did you figure out any tricks, tips or improvements for the item?
4. Have you used a competing item and how did this compare?
Attaching a picture of your gear would be nifty.
Try to incorporate "keywords" naturally into your review. If reviewing an axe, you might want to use the words "splitting", "felling", "chainsaw", and/or "log splitter" as you do the review. Or phrases like "best axe for splitting". This moves the review up in Google searches. Be warned though: Just making a long list of related words at the end of the post does more harm than good. The key is to make it conversational.
Here's the Gear Review Thread where all the reviews show up. Click on any of the blue gear titles to pull up the review and see how they were done. We've been working on the tutorials for a bit so there is a fair bit of variation in the style of the current reviews.
"Hundreds of years from now it will not matter what my bank account was, the sort of house I lived in or the type of car I drove... But the world may be different because I did something so bafflingly crazy that it becomes a tourist destination"
His brain is the size of a cherry pit! About the size of this ad: