Heating is transforming calories (if from gas, fossil ones) to extend a growing season, and produce other, edible calories. How many more calories can you produce with heating?
The conventional approach is to check if the $$$ or €€€ you put in is compensated by the $$$$ or €€€€ you get out. The ecological approach, is if the calories you put in are more than compensated by the calories you get out.
Often, with the conventional approach, producing a high-value crop is grown, especially one out-of-season (when the price is high). When following ecological principles, the approach is more to grow a crop which is better suited for the climate.
Another brain-storm for the greenhouse: would a "restaurant in the jungle" work for your conditions? You could produce part of the crop yourself, and reserve a greenhouse area for a nice dining room with an exotic feeling. If you are a cooperative, you could cover different aspects, in a circular economy way.