I’ve spent two decades consulting extensively for consumer packaged goods companies. Early in my career I gathered some data for a client on cooking. This research found that consumers fell into one of three groups: (1) people who love to cook, and cook often, (2) people who hate to cook, and avoid that activity by heating up convenience food or outsourcing their meals (by ordering out or dining in restaurants), and, finally, (3) people who like to cook sometimes, and do a mix of cooking and outsourcing, depending on the situation. At the time, the sizes of the three respective groups were about 15% who love to cook, 50% who hate to cook, and 35% who are so-so on the idea.
Nearly 15 years later I did a similar study for a different client. This time, the numbers had shifted: Only 10% of consumers now love to cook, while 45% hate it and 45% are lukewarm about it. That means that the percentage of Americans who really love to cook has dropped by about one-third in a fairly short period of time.
Nicole Alderman wrote:We've both learned so much in the past 12 years. It's hard remembering that other people haven't been learning along with us.
Marcus Billings wrote: " We don't 'fancy' cook at home." .
“The most important decision we make is whether we believe we live in a friendly or hostile universe.”― Albert Einstein
Living in Anjou , France,
For the many not for the few
http://www.permies.com/t/80/31583/projects/Permie-Pennies-France#330873
Nicole Alderman wrote:I hadn't realized just how insulated I am from what is happening in the rest of the country.
LESS people are cooking than they were before. More people are outsourcing their food prep by getting microwaved dinners and eating out. But, because I don't see these people, I think more and more people are following the healthy/self-sufficient lifestyle trend. So often our perception of reality is so skewed by who we see and associate and chat online with. And, we can be so wrong.
How do we widen our view so our perception of reality is more...complete?
Invasive plants are Earth's way of insisting we notice her medicines. Stephen Herrod Buhner
Everyone learns what works by learning what doesn't work. Stephen Herrod Buhner
"I am busy and don't have time"
"Study books and observe nature; if they do not agree, throw away the books." ~ William A. Albrecht
Living in Anjou , France,
For the many not for the few
http://www.permies.com/t/80/31583/projects/Permie-Pennies-France#330873
James Freyr wrote:
Marty: "is something wrong?"
Cashier: "is this corn?"
Marty: "yeah..."
Cashier: "huh. I've only seen corn in a can."
“The most important decision we make is whether we believe we live in a friendly or hostile universe.”― Albert Einstein
Joseph Lofthouse wrote:I have conversations like this all the time at the farmer's market...
Buyer: "What's that?"
Farmer: "A carrot."
Buyer: "How do I prepare it?"
Farmer: "Add it to a soup or stir fry."
Buyer: "Uh, uh, huh? uh..... K. thanks. bye."
I really live in a different world.
“You meet your destiny on the road you take to avoid it.”
~ Carl Jung
Marcus Billings wrote:Most young people are beyond clueless, there needs to be another word for it! Brainless doesn't quite fit, but I'll work on it.
Creating edible biodiversity and embracing everlasting abundance.
Living in Anjou , France,
For the many not for the few
http://www.permies.com/t/80/31583/projects/Permie-Pennies-France#330873
Living a life that requires no vacation.
Nicole Alderman wrote:How do we widen our view so our perception of reality is more...complete?
Matt Coston wrote: Nobody's actually attempting to answer OP's question.
Nicole Alderman wrote: How do we widen our view so our perception of reality is more...
Nicole Alderman wrote:
How do we widen our view so our perception of reality is more...complete?
Anne Miller wrote:So, please explain to me in general terms how we answer Nicole's question? (without using permaculture)
Matt Coston wrote:
A lot of people here are just responding with their own examples of general ignorance. Nobody's actually attempting to answer OP's question.
James Freyr wrote:What if I can’t come up with a good answer to OP’s question at the moment, and just want to comment instead? If permies were simply Q&A, it might be boring, but these forums are about discussion, which certainly is about helping others who ask questions, but may also include anecdotes. After all, this is in the meaningless drivel forum.
Matt Coston wrote:
Anne Miller wrote:So, please explain to me in general terms how we answer Nicole's question? (without using permaculture)
Anne, I'm really struggling to understand your feedback. Are you saying my opening criticism was unfair? If so - my initial criticism was regarding how I felt many comments here were along the lines of - "Aren't people ignorant about food these days?". My interpretation of the OP was "How do we avoid being in a bubble?".
Am I understanding you correctly?
Nicole wrote: I think we need to try to get out in the world a bit more,
Nicole Alderman wrote:
How do we widen our view so our perception of reality is more...complete?
“The most important decision we make is whether we believe we live in a friendly or hostile universe.”― Albert Einstein
Anne Miller wrote:Just look at the fast food joints in your nearest town around lunch time to see how the rest of folks eat. Even on TV and movies folks come in with bags of fast food or boxes of pizza.
I was watching a reality show where the guy was trying to explain to his girlfriend why she needed to feed her child something other than chicken nuggets and french fries ... her explanation was something like "I am busy and don't have time"
QuickBooks set up and Bookkeeping for Small Businesses and Farms - jocelyncampbell.com
Matt Coston wrote:My interpretation of the OP was "How do we avoid being in a bubble?".
Am I understanding you correctly?
Anne Miller wrote:
Matt, I read your post several times and I am sorry I just didn't see how you were answering Nicole's question. Since I am new to permaculture and know no other people that have even heard of it, I just thought I was missing something.
Nicole Alderman wrote:How do we widen our view so our perception of reality is more...complete?
"Study books and observe nature; if they do not agree, throw away the books." ~ William A. Albrecht
"Them that don't know him won't like him and them that do sometimes won't know how to take him... he ain't wrong, he's just different and his pride won't let him do the things that make you think he's right"
Sometimes the answer is nothing
Living in Anjou , France,
For the many not for the few
http://www.permies.com/t/80/31583/projects/Permie-Pennies-France#330873
Constantia et dillengentia
Travis Johnson wrote:
To me, people like my ex-wife who eat meals that taste like the frozen cardboard box they are contained in, are not only cheating themselves out of good health, but out of adventurous cooking, and taste!
Evacuate the building! Here, take this tiny ad with you:
A rocket mass heater heats your home with one tenth the wood of a conventional wood stove
http://woodheat.net
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