My house is very similar to what you deduced as well: while electricity gets the hype today, it really is not a huge expense for me. My electric bill is only $120 a month or so, and this is in the state with the highest electrical costs, and in a cold environment. Hot
water is where the majority of my energy money goes.
Sadly, I think you may be making a mistake that I made for many years regarding finances. I tracked all my expenses right down to the penny, and could tell you how much I spent at Walmart in 2010 even today, but tracking things did not do me much good. I needed to budget, and I did not do that.
Keeping track of energy costs does little if all you do is see where your energy costs are. It takes addressing them for continuous improvement. It is not easy to do, and can be demoralizing if you are honest with yourself. In your case you have a reason to do that; you want to promote your own house in order to market heating systems for others, and that is a valid point for sure. But I also see that as a very slippery slope. It is easy to track what others are not, then compare consumption to them.
I saw this back in the 200o"s. People would pay $12,000 for an outside wood boiler when what they really should have done was pay $12,000 for new windows and insulation and heated their home with a tiny woodstove.
Today I see the same thing. people pay a lot of money for elaborate solar arrays when really the best choice is to conserve energy from the start. People do this because it is something other people can gush over and admire, while you cannot see conservation as the genius that it is, because there is nothing there to see! This is why I love Permiculture Principals, it is unassuming, and I love that. I want amazing results, but I don't want to be the center of attention, nor my home to be. I want to be, and have always been, a
Gert, and it has paid off well for me.
Conservation ALWAYS will be the better choice. When you don't pay for something, 100% of that money stays in your pocket. When you buy something, it is paid back over time, but also has purchase, maintenance and end of life costs too. The only free lunch in the world, is the lunch you go without.