It can be done. A couple of key points:
1. Location: Morels don't like any location that gets more than 3 hours of sunlight a day. It's got to be cool and shady. They grow best in the spring when temperatures are from 55 to 59 degrees and nights don't drop below 40 --- yeah, that's a pretty narrow band.
2. Location B: They love growing under an old dead tree. Oak is preferable, but any old dying or dead tree is their preferred habitat.
Ash, elm and aspen forests also tend to produce a lot of morels. I've heard that old dead
apple orchards are a morel paradise (although I've never had the chance to look there myself). Some folks swear by dead elms, but my best luck finding them in the wild has always been around dead oaks. It stands to reason that under any dead tree would be a great place to start them.
3. Soil: Well-drained sandy soil is best. Mix in a bit of peat moss and ashes -- they like it slightly alkaline.
4. Moderate moisture: Morels don't like it too dry, nor too wet. This is part of the reason why they don't do well in sunny locations. If you are watering, don't use chlorinated
water. Fill a
bucket and let it stand for 2 days so that all the chlorine gasses off.
5. Food source (in the wild -- not your spawn source): A light mulch is preferable for morels, but not a heavy layer of wood chips or something like that. A thin layer of leaf mold or even peat moss is good. In nature, you'll find them poking their way up through last-years leaf-litter. A couple of handfuls of peat moss and a generous handful of wood ashes should be lightly raked into your soil.
6. Growing morel spawn: a good food source is sterilized grain like rye or wheat, or sawdust or fine wood-chips. I had a friend who mixed all of that together (after boiling it a bit to make sure it was sterile). You can start them in a mason jar. Follow standard mushroom spawn production methods and once you've got a jar filled with fungi, transfer it to your prepared soil on a cool overcast day.
7. Or a mushroom slurry: Take two mature morels and blend them in a blender with a couple of cups of non-chlorinated water with a pinch of salt and a spoonful of sugar. Swirl it around and dump this on your prepared soil.
8. Patience. YEARS of patience. Seriously -- morels can take a long long time before they fruit. So if you're watering them, you'll be making a long term commitment to something that may or may not pay off in the years to come.
I used to be able to grow them when I lived in Washington, but haven't had any luck in Southern California. Too hot, too dry, and the soil's too heavy. Best of luck.