well, they obviously don't know much on the subject, because airlift pumps, at small head, are some of the most efficient water pumps around. Not only are they effective, they are very efficient in terms of energy.
320 gallons per hour on 5 watts. Show me another water pump that can do that for $40 and can be built yourself.
If you want to know how to move water in efficient ways, talk to an aquaculturist, not a permaculturist.
Some of the Koi forums have excellent stuff on airlifts. Go over here:
http://www.backyardaquaponics.com/forum/viewtopic.php?f=1&t=11704 adn read through everything related to airlifts. There are calculators, research papers, examples, tests, etc.