Create Online Marketplace for Local Farmers?

Hi, I am considering creating a marketplace where local farmers can sell their organic produce to customers.

I need to know, ASAP: Would you buy organic food via online marketplace? Why or why not?

I wouldnt buy online.

But i mainly raise my own.

How do smell a peach online?

I wouldn't buy online, even if I didn't grow - I want to see it and smell and get to know the growers.

After thinking about it, i could see that some customers might like it, if they were already a given farmer's Customer already. If trust was built up.

I dont see a lot of customer loyalty any more, though.

I am a poor person to take financial advice from, though

Would the website be different than Local Havest?

Here is an example of such a system that seems to be working in eastern Washington.
They have dozens of local farmers participating.

http://www.localharvest.org/chewelah-valley-fresh-market-M52725