Great! It's generating a lot of ideas here. I'll cover those in a later entry because this one is going to be quite extensive already.
Over here the demand for honest food has exploded the last couple of years. Germany has been miles ahead of us for many years. You'll have a similar situation in Denmark, I Suppose. It won't be a back to
local kind of thing completely. Spoiled as we have become, we feel entitled to the produce that can't be produced locally. Almonds, avocado's, banana, olives, the whole shebang. I don't see people giving up on them in order to reduce fossil fuel emissions. No matter how green they are. Especially with the rise of the real food movement. Personal health probably tromps planetary health on many occasions.
Organic is mainstream now. I consider that a very impressive achievement above all. It doesn't stop there though. We have traded in the personal relationship with and accountability of the person that grows what we put into our bodies, for a label or a sticker. It is as anonymous as the conventional agro-industrial complex. Ultimately, people want to know where their food comes from. Organic or not, local or not. Transparency tromps organic. I'm with Salatin on that. Who produces it, how, where and why is as much a part of it as is the produce itself. A couple of years ago I did some research on the meaning of organic. It turns out the number one reason for most folks to choose organic, is because they want to support that small farmer. And this is where we are, a couple of small fish with beyond organics in the making. Smack in the middle of it. There is no doubt in my mind there is an almost insatiable market for products we intend to produce. The big challenge is how to access it.
You can either aim above or below the radar. The latter one seems the most obvious to me in this stage. There's an increasing amount of farmers markets sprouting up with relevant themes. Local, artisanal, vegan, you name it. A friend has some
experience selling there, and I got the impression it's quite easy to attend as a seller. Another friend is working hard to set up a food truck business (you've met her). I tend to want to forge alliances with small businesses like this. One reason is I want to be growing stuff, hands on, as much as possible. This is what it's all about for me. Driving to and from Northern Europe all the time doesn't make sense to me. At least at this point. A transport of goods with a long-sih shelf life once or twice a year seems reasonable though. When done in cooperation with other permies in Spain or elsewhere it becomes all the more interesting and economical. I see a lot of potential for something like a permian coop. I don't know of any existing initiative like that. Right now we're being way more divided and conquered than I like. It doesn't have to be like this, I'm sure. This idea has been with me since the early stages of my permie-conversion and I keep coming back to it. I can't get it out of my head. It must have some merit. Lot's of hurdles and unknowns there too of course. A realistic vision makes it worth while to overcome those I think.
Another thing that has stuck with me is to try to become a supplier of "exotic produce" for a Dutch CSA. To put it bluntly: their customers are stuck with cabbages and potatoes all year round so they go out and buy olives and almonds elsewhere. There's a disconnect there that's a serious business opportunity in my book. Again, I see a lot of potential there because folks will keep wanting to eat those products regardless.
Perhaps my views are skewed to much towards selling in Northern Europe and I also have ideas about selling locally. I do think we'd be crazy not to exploit the combination of our familiarity with our
native societies and producing goods that don't grow there. It's simple supply and demand, right? Shengen has been invented for this kind of stuff and I love the thought of small fish using it like the bigger ones do. Another reason is that I'm having trouble seeing a foreigner competing in general, and in the current economic situation in Spain in particular. The Spanish youth has fled the country(side) for a reason.
Let's also not forget to learn from history. African farmers have been shamelessly kept down by European policy. If you can only sell raw material, you're screwed. It's democratically legitimized slavery. The way to circumvent what can only be called poverty, is to add value on site and direct market yourself or at least to keep the lines very short and personal. We won't be able to produce
enough bulk material to make a living anyway. Besides, this would mean that a very small but high quality beyond organic stream dissolves into it's middle of the road big brother. I actually consider that the opposite of adding value. The current customer demand is on our side and I don't see it disappear shortly, if ever. This is a big advantage for the small-holder over big ag. Being small is an asset. We don't even need a union because there is no boss to demonstrate against. We can be flexible, social,
sustainable, accountable and competitive at the same time. It is a job besides growing your stuff though, but I think it's great fun to manage it all the way through and put a lot of care in what you produce. The biggest hurdle I can see is, as always, of a legal nature. What you wrote about it above is encouraging though.