Chris Badgett wrote:Thanks for sharing the guide. It's good to diversify farm income.
I was at a local farm here in NW Montana the other day. They're starting to hold a weekly party / community social during the summer to help boost sales. Not really diversifying income sources, but helping get the word out and build relationships.
What a great marketing idea! I wonder how much they have to spend on their 'loyal customers' to do this?
It is so much harder to get a NEW customer and so much easier to get an EXISTING customer to come back! (Man - that sounds like a good topic for me to blog about :p)
At the end of the day it is all about marketing!
Gaz
www.almostafarmer.com