My seeds came from the ministry of Natural Resources of Ontario. I think it was about $3-4 for 2000 seeds and I planted about 500 last year and the rest this year. The seeds are viable for a really long time.
Last year I started them in a wooden box and just scattered them over the soil and added some more soil. When they were about the size of yours I transplanted them in the nursery. I did not pay attention to the success rate, but we had a LOT.
This year I planted them directly in a
garden bed and planted them like other seeds: dig a little trench, put the seeds down and burry them.
Both methods seem to work. Not sure if they would have grown well if just scattered on the ground. Maybe in the Spring, but when it is really warm they would probably just dry out.