Carbon farming hat

North Face's backyard project is inspirational.  This year they've come out with a hat made from climate beneficial wool.

Warm your dome (not the globe) with our Climate Beneficial wool beanie that was proudly made in the USA. The premium wool was sourced in partnership with Fibershed from Bare Ranch, which raises sheep using carbon farming practices that not only sequester more carbon dioxide than the ranch emits but also improve soil health. Bare Ranch’s carbon farming practices are expected to sequester 4,000 metric tons of carbon dioxide each year. This amount of sequestered carbon dioxide is equivalent to offsetting the emissions from about 850 passenger vehicles a year. We believe that a hyper-local, climate conscious approach to sheep ranching can reshape our relationship with our land.

Alas, they stuck with the safe and classic look of a beanie (For those in Canada, it's like a mini toque).



Now if they had gone with a more cunning design, I think I would be needing a hat or two for when I tuck the chooks in bed at night.

But as it is, Koodoes to North Face for their hard work to producing eco-friendly clothing for all.  

Well good on the folks from NorthFace for getting on the project, eh?   Thanks for posting, R

funny though that the wool was grown in California, processed in the Carolinas, and knitted in New Jersey... probably negating some of it's carbon neutrality.   just sayin

Roberto pokachinni wrote:funny though that the wool was grown in California, processed in the Carolinas, and knitted in New Jersey... probably negating some of it's carbon neutrality.   just sayin

This is actually really good by modern standards for a name brand hat.  

Most mainstream wool clothing passes through 4 countries before going to the shop to sell.  Cotton can be as many as 10.  

The biggest problem is that America doesn't have facilities to process wool at the scale a company like this requires, at a price the customer is willing to pay.  A company as large as North Face using climate beneficial wool (which is a specific certification something like organic) and the nearest processing facilities is a big step in the right direction.  


A few years back, they made The Backyard Hoodie.  Every part of it (except the zipper) was processed within 150 miles of where it was grown.  Pretty awesome for cotton.  

Awesome and super kudos to them.  I'm really glad they are taking this approach on.  It might help to boost the trends for sure.