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How to package the Kickstarter idea

 
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So a little context. When a TedX event is held, there is a central theme. Often the speakers have a particular niche or shtick that they sort of shoehorn into the theme. I’m wondering if that might be sort of a secret sauce with Kickstarter.

We’re working on creating a (hopefully infinitely) sustainable market garden where we are mob grazing over a plot of land and then planting behind with marketable veggies. Then selling said veggies and livestock. Rinse repeat. Many of Paul’s successful kickstarters have been aimed as a how-to for a single project, with the exception of the pdc/atc. My question: is the single product/project package the silver bullet? Would a “How to plant a super sustainable market garden(and save the world)” fund better than some sort of “micro pdc project of world domination”, or....? I don’t really know. I think that the info needs to be actionable, but how important is the specific call to action?
 
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I have seen stuff on kickstarter where people want to put on a play - so they presell the tickets.  So getting an event going seems like a workable thing.
 
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It seems like Kickstarter being a far-reaching medium, is both a strength and a weakness. For a project as local as a farm, with a product that is perishable, the interest is hyper-local.
So a CSA share from your farm has limited range, where maybe a documentary of your experience, hopefully as a successful farm, might appeal to a broader audience?
Take a look at Conor Crickmore at Neversink Farm, he's putting out tons of content on youtube, and teaching an online course, because he's got a proven streamlined operation, that's replicable.
Or Joel Salatin, or Jean-Martin Fortier, or Richard Perkins, or Erin Benzakein... If you have a model operation, and folks like it enough to copy it, the "how-to" of your hard-won knowledge is $$$.
 
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