The double burn phrasing was bandied about in advertising decades back for some models. Efficient burners in NZ probably arose due to Christchurch smog. The ads or early efficient models described in the ads are likely the origin of what the guy told you. It had to do with the conversion to charcoal and burning of gases, then the burning of the charcoal itself. The tile referred to is likely the internal firebrick, which is far more efficient than old style
cast iron pot bellied models re: insulative purposes, helping to achieve the high heat for the gas burn.
The coal range with wetback design I'd love to see a comeback for.
Heating,
hot water, 2 x a typical stove-top plus an
oven for cooking, all in one. The steam the
water system threw out could have driven a small turbine easily. Fuel efficiency, no idea... But with what we've learned since the 60's... bring back the (new highly efficient) coal range!
Edit: For marketing purposes, might have to rethink the whole 'coal' thing