What a bunch of rubbish. A few choice quotes from the article:
"Water availability is gradually declining. Even 30 years ago we had probably twice as much water as we have now."
It's not the availability that's declined... it's the storage. Thank the Army Corps of Engineers and civil engineers for making sure that every possible drop of fresh water runs down the Mississippi and into the ocean as fast as they can get it there.
Mr Schur is part of the Texas Alliance for Water Conservation. Across 32 sites in two counties, the group is monitoring the rainfall and the water that is pumped, calculating the gross profit margin for every crop.
"What we're trying to do is to come up with ways to conserve water and maximise profits," says Mr Schur.
"We're using all the newest available technology for water management."
There was a time when pivot irrigation was the newest technology... we can see where that led. And of course, everyone knows that profit margins are more important than conservation.
Over-watering an area can also mean using more pesticides and fertilisers than you need to - and when the crop stops absorbing them, the only place left to go is down into the water table.
Not to mention salting of the land, which is inevitable when you irrigate dry lands -- computer controlled or not.
The cost works out at about $1.35 per acre per month, and Mr Moeller plans to reduce that further.
"Our model is to do more of this at ever lower cost so we can penetrate more and more places on the globe.
"My mantra is: let's cover the earth with a green solution and make it a financially-viable no-brainer for the grower."
Just as with modern Western medicine, profits are not found in solutions, but in managed perpetuation of the problem.
Why are we growing thirsty row crops and turning the soil in a place where it doesn't bloody rain? BBC's reporter forgot to ask that, methinks.