What helps me is that I figure you can be an exploiter, or a helper. I try to consume as little as I can, so I have more to help others - and more to acquire
land to protect.
My gratification isn't from what I buy, but from what I build. After all, when I buy something, it wasn't me who made it. A tomato I grow is so much more enjoyable than one I buy, because more of me is invested.
I find money cold, so easy to use it, lose it. But land, especially land you are improving, is priceless. After all, if you know what you are doing, you aren't going to starve, if you have land - and we sure aren't going to freeze here, either.