For graphic design, the simpler, the better. The trend for many websites is to reduce verbiage, use lots of white space, and provide good navigation. Look to some popular corporate websites for ideas. I'm looking forward to using the new and improved website. "Using" is the operative word, not just "viewing" a pretty site, though an attractive site has many benefits. Lots of graphics and pictures are fine; they attract attention and add "pizzazz" to the site, as long as they don't clutter the page and get in the way of finding stuff. Reduce the size of photos and graphics by 30% and see if they still work on the page.
Lots of elements go into a well-designed website. Content is king, and navigation is queen. Graphic design is the pawn that serves the king and queen. The website must allow users to easily navigate, find information, and interact with the website. The pictures and graphics
should be meaningful and help people get information they need. Building categories of information into a hierarchy (an information architecture) helps users "drill down" to what they need, but the hierarchy cannot be too heavily layered. Users typically don't do a lot a scrolling to find stuff, so webpages should be short and graphics shouldn't take up the bulk of the webpage "real estate." Sometimes I have difficulty on permies.com and richsoil.com finding information and the only way I can find my way back to an article or post is to find the email that originally linked to it. Sometimes, I remember there is a gem of knowledge in a podcast, but I don't want to invest the time to re-listen to several podcasts to find that 30 seconds of wisdom. Summaries of videos and podcast information are helpful. Cleaning out out-dated or unused forums and also non-informational posts in the forums would help as well.
Just my two-cents worth, which applies to most websites. Building a well-designed website is hard work and I applaud your efforts to make improvements. It's easy for any of us to make suggestions, but it is the people getting the work done (on the website and in
permaculture in general) that are the real heroes.
Thom Illingworth, newbie permie