Its an interesting idea, and I am favorable to it, but I could not help but notice they skirted around how urea is formed and what it is derived from (Natural Gas).
If batteries were built
enough to help with the grid-based-energy-storage conundrum; it would drive the price of urea sky-high, not to mention the issue with peak natural gas production issues and fracking. This could hit people in two ways; really high food prices just as the taking of ammonium nitrate did a few years ago, and higher electrical and domestic energy costs. Those two things combined MIGHT make what is saved in electrical costs domestically, a moot point.
It is crazy sometimes how one industry affects another so interchangeably.