Canadian supermarket's unique way of reducing single use bags

This was pretty awesome:

https://www.goodnewsnetwork.org/canadian-supermarket-shames-with-funny-plastic-bags/?utm_campaign=newsletters&utm_medium=weekly_mailout&utm_source=15-07-2019

I forget my bags sometimes when I am out of my routine. I think this would help me remember. Or make it extra worth going back for them. ;)

Here's one of the bags they use:

Although Kwen’s creative approach to decreasing the use of plastic bags, instead of legislating behavior, has led to an increase in people wanting the cheeky bags, he has quickly transitioned to printing the slogans on reusable bags.

Using plastic bags is not great, and a reusable bag is only better if you're going to use it thousands of times. Are the people buying the cheeky slogan bags buying them because they need a new reusable bag or is it going to go in the pile of reusable bags they already have at home? It's an interesting idea but it sounds like this move is prompting more consumption and more waste, not less.