How Does One Make Peacebuilding Go Viral?

I just loved this quote from the beginning of Are We Done Fighting? and had to share it with you all!

Matthew Legge wrote:Sometimes we want to be contrarians, to cheer for the bad guy, to do what we’re told not to. Peace thinkers often downplay this, overlooking the fact that for many, violence is exciting, even beautiful. It’s possible that many of us “are drawn to carnage, not repelled by it.” With this line of thinking my vision started to become clear —  while thinking about violence as a form of infection I began to see that viruses, for example, can be at the same time horrible and yet, from another point of view, elegant. We have to marvel at the ways they’ve evolved to spread and replicate, often with terrifying results. Peace is actually powerful and exciting. It moves between us...like a virus. What incentives do hosts (folks like you and me) need to spread peace, to make it go viral?

How can peacebuilding go viral? How could peace become infectious?

Lovely subject Dave!

I have not read the book you've referred to...it's on my list though.

What came to mind when I saw the title of this thread was an essay by Wendell Berry 'Thoughts In the Presence of Fear'.

The first thing we must begin to teach our children (and learn ourselves) is that we cannot spend and consume endlessly. We have got to learn to save and conserve. We do need a “new economy”, but one that is founded on thrift and care, on saving and conserving, not on excess and waste. An economy based on waste is inherently and hopelessly violent, and war is its inevitable by-product. We need a peaceable economy.

Here's a link to more of the essay Orion Magazine

We have got to learn to save and conserve. We do need a “new economy”, but one that is founded on thrift and care, on saving and conserving,

I think some people will see that kind of admonition and think "I'm being told I have to do without.  I'm being told I have to live a life of privation and scarcity."  I think this reaction can be avoided by teaching people how to build an abundant permaculture life, first of all by demonstrating this in our own lives.

I think most violent impulses are based on fear, particularly fear of loss of security.  An abundant life can provide security.