EcoBling---Is There a Below Zero Side to the Wheaton Eco Scale

If it's possible this is the word to describe it.

http://www.greenbuildingadvisor.com/blogs/dept/green-building-curmudgeon/i-m-beginning-really-hate-eco-bling

Sorry to report that doesn't qualify for below zero on the eco scale. Their intentions are at least a little good. Plenty of people don't have that small bit of well meaning and others work actively against the environment.

I once made a comment to my mother about how bad the Styrofoam plates she was using was for the environment. She replied that she wasn't an environmentalist. I was (uncharacteristically) speechless.

I think that level zero on the eco scale is larger than all the other levels combined. There's lots of room for all sorts of awful behavior.