Sorry to report that doesn't qualify for below zero on the eco scale. Their intentions are at least a little good. Plenty of people don't have that small bit of well meaning and others work actively against the environment.
I once made a comment to my mother about how bad the Styrofoam plates she was using was for the environment. She replied that she wasn't an environmentalist. I was (uncharacteristically) speechless.
My project thread Agriculture collects solar energy two-dimensionally; but silviculture collects it three dimensionally.