Nancy Lear wrote:....having trouble narrowing them down......
The biggest/best advice I can offer, Nancy, is to niche down your offerings. I work within the artisan world and the most successful artists have niched down their products to something very specific. The candle world is especially oversaturated so you have to be able to offer something different and unique in order to channel orders your way. Also, be prepared for a bit of a metaphorical hike. If your business should blast off from the start, that's incredible!! But usually it is a slow, methodical grind for a year or two before enough interest is generated to create a sustained income.
Good luck! If anything, create because it sooths the soul, and to share your love of creation with other people.