Howdy Ben , welcome to permies ! Is this the unit you are talking about?
http://www.youtube.com/watch?v=M4vSEspltuM
If so, Is the unit outside of the house? What is the temperature of the exhaust gasses?
It looks like the recirculation of smoke using a fan is giving a rocket stove like effect. Then they try to capture the heat with water.
In rocket mass heaters we try to run the exhaust out through a cob heat sink and then by the time it exits the house most of the energy we got from burning is stored in the cob and radiates slowly back into the house as needed.
I guess I am wondering how much of the heat from the burn is not used in your unit.