Note that a considerable part of bubble foil's insulating ability comes from reflective surfaces. A shiny surface like this bounces heat back from either direction, entering or leaving. The same factor applies internally, as heat does not easily emit from one surface into the bubbles and bounces from the other surface back into the bubbles. Especially for floors, a layer of bubble foil suspended, not touching anything on either side more than it must for fastening, will give the best possible performance. The video's installation directions actually negate part of the material's effectiveness,though for retrofitting it is probably as good as you can do. Putting down 3/4 inch or so of battens before laying the bubble wrap would let it have a reflective surface on the bottom as long as it doesn't touch the subfloor too much, and natural draping would give a slight reflective gap on most of the top surface. Adding even 1/4" battens above would improve that.
If you don't want to add on top of the floor surface, fastening the wrap to the bottoms of joists or between them will also work fine.
Here is a good overview of its properties and correct use.