I thought about plain old Nichrome for about a minute and then dismissed it because of the possibility of mineral reactivity and potential short circuits. I guess there might be a way to string it through a series of ceramic tubes (sort of like the internet) that fit properly but keep the cob mix from fouling the wire.
What I'm looking at right now is a length of insulated parallel core wire
like these. Take about 20 m of that and run it back and forth as I build up the wall, then embed a thermostat to monitor the cob temps as well as one for the air in the room.
Of course, since the application I'm building right now is a cob panel in a stud frame, I have an imperative to not let the mass heat up too much. That means it needs to be self-limiting and not reliant on a device like a thermostat and/or software to prevent thermal runaway, so maybe some of
this stuff.