McDonald's going "organic" to boost declining sales

a good article from the outside on what "organic" means

http://www.thedailybell.com/news-analysis/35758/Organic-at-McDonalds-When-Is-a-Meme-not-a-Meme/

'Organic' at McDonald's: When Is a Meme not a Meme?

"McDonald's May Sell More Organic Foods to Boost Sales ... In today's "Morning Must Read," Bloomberg's Brendan Greeley recaps the op-ed pieces and analyst notes providing insight behind today's headlines on "Bloomberg Surveillance." McDonald's Corp. (MCD), which yesterday posted its fourth straight quarter of falling U.S. same-store sales, may look to sell more organic food to stem the loss of customers to chains known for better-quality fare. – Bloomberg - "

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"Conclusion We are positive about the word "organic" as it is understood colloquially. We are certainly not fans of the emergent USDA-massaged "organic" labeling that is now taking root in corporate and multinational think tanks. One approach features an absence of additives and the determination to produce food without contaminants. The other is indeed a promotion. "

Relevant:

https://www.youtube.com/watch?v=4Qa6QXBxxWw

(protip: turn on CC to get english subtitles.)

None of my children have ever had a bite of McDonald's food, I'm pretty sure. Yuck!

Even if it's industrial organic, it's better than poison farming. (I can't bear calling it "conventional")

There are some good points in the article, but also some odd ones, for example: "A generally accepted understanding of the word [organic] would include local produce that is grown using traditional rather than modern – "green" – production methods that often include a complex array of pesticides."

Since when does anyone call produce grown using a "complex array of pesticides" organic? I've never heard of such a thing. In my mind and experience it's the opposite.