Rather than standing on a soapbox and trying to tell people to "stop being bad", I am trying to build a better world one brick at a time. Each
video or article is one brick. It is ten thousand times easier to share a brick than to make a brick. I am going to focus more on making bricks and risk that others will be keen on sharing these bricks.
In 1995 I put my
lawn care article on the internet. For years, it was #1 in all of the search engines (mostly because there wasn't much on the internet a long time ago). Based on the number of people that have seen that article, and the number of people that have written to me to say that they aren't going to use lawn gick anymore, I would guess that this one article has eliminated about two trainloads of toxic gick.
Real progress.
I then wrote my
cast iron article, thus reducing consumption and reducing the many flavors of toxic gick that come from teflon-like cookware. Then the flea control article and the
diatomaceous earth article. Then the videos, the forums and more articles.
I'm changing the world.
If
my stuff were viewed a thousand times more, I think I would be changing the world a thousand times more. So I try to understand why other stuff gets a thousand times more views than my stuff. And I think
the answer is surprisingly simple: how much traffic something gets is based entirely on members of the audience who know how to say "this is good." I think most of our
permaculture audience does not know that.
I look at the other videos that have 10,000 views in the first 24 hours. They have also been given 7,000 thumbs up (70%). My video gets 1000 views and gets 50 thumbs up (5%). I suppose it could be that my video stinks, but I choose to believe that it's because most of my audience doesn't know the value of the thumbs up.
I think that if 70% of my audience did thumbs up (and all of the other bits and bobs that go with that) my videos would get 10,000 views in the first 24 hours.
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