You can't plant a seed without carefully preparing the soil.
I avoid any buzzwords (like
permaculture) or kookie protest-fodder stuff that might cause people to write off perfectly sound ideas as flaky leftie woo-woo nutjob blather.
Instead, I present a very conservative approach, appealing to history and tradition: I am trying to grow food and build fertile soil using methods that are in line with what my grandparents and great-grandparents did. They started out with no coin in their pockets but heads full of knowledge, and built successful farms and fed huge families with time-honoured techniques that worked. When you look at how fragile and unstable our supply chains are, for chemical fertilizer and fuel and transportation, maybe they were smarter than we are. We can learn from them.
And instead of watching people shut the door, I watch it swing open -- often sharing memories as children about raiding granny's garden and orchard and raspberries.