Hi folks, Trevor from Pedal to Petal here. I wanted to respond to some of the revenue statements to clear up any misconceptions.
First, our base price is the cheapest composting option in the
city. We manage this by maintaining very spartan infrastructure, everything is done by hand on free-to-use backyards and community gardens. The statement that people "pay more because they support the way it's done" is only partially true.
Second, Pedal to Petal could switch to a different revenue source if the economic climate changed so that people wouldn't pay to take their food scraps away anymore. We could
sell vermicompost (worth up to 900$/tonne), soil mix, or even use the compost to grow vegetables for market (Curtis Stone of Kelowna runs a free version of Pedal to Petal, and sells salad greens for his primary revenue.)
Third, the "sliding scale" payment model isn't ideal, but we only offer this to our residential clients - office lunch rooms get charged a fixed rate. Since the bounds of the sliding scale make sense price-wise, we average smack dab in the middle. I've seen fundraising dances where the price is $20 to $2 million, which is just kidding yourself. If they set their price to $20 - $35, I think they would average higher per ticket sold, since both boundary prices are realistic.
Fourth, we barter sometimes as well, and I barter with my website business as well. In exchange for
bucket pickups, we have so far traded painting work and radio advertising. I've exchanged bucket drop-offs for a packaged red wriggler compost worms. For the web company, I've exchanged work for a CSA-style food subscription.
Fifth, on the podcast where Pedal to Petal was mentioned, the hosts talk about using the food scraps to
feed chickens. We actually do this with a
chicken flock share model I've developed called the "chicken trust" - where duties for a medium sized flock are shared among shareholders.
In conclusion, I believe this model really can work almost anywhere - but you may have to toy with how you generate cash flow. We do what works for our community, your results may vary. I'm happy to help anyone start a Pedal to Petal clone up in their city, just shoot me an email!
pedaltopetal@gmail.com
- Trevor