Hi David, Welcome to Permies! That's a lovely little tree and I hope you can keep it growing well.
My advice will be basic so don't take offence - my climate is cool and wet so I'm not speaking from experience here, just from what I've gathered from reading around.
It looks like the tree came with a very small rootball, since the hole in the lawn is also quite small. You want to encourage the roots to go deep and wide to gather moisture and food for the tree, so I would remove the grass from at least a 4ft diameter around the tree - that will stop the grass being too competitive for moisture. Most people suggest putting woodchips around the tree as a mulch - this will protect the soil from drying out so quickly (make sure you water through the mulch not just on the surface though!). Eventually the wood chip will break down and in the meantime will feed beneficial fungi that help the tree roots extract nutrients from the soil. You could use a gravel mulch, but a plant based one will have extra benefits.
Longer term you could think about beneficial planting around the tree to replace the mulch in time. Here's a few threads that may be of help:
https://permies.com/t/53800/Advice-Needed-Apple-Trees
https://permies.com/t/74182/Fruit-tree-guilds-edible-companion
https://permies.com/t/121926/Orchard-Basics#978906