r ranson wrote:These days, platforms and gurus teach us that it's better to over-promise and never apologize. That way we get the sale and who cares about repeat customers when there are so many people on this planet?
Well they're not gurus that I would care to take advice from! Certainly in my business, there isn't an infinite number of customers! Apart from the fact that we still have the remnants of a closely related community (quite a few cousins and even on Skye as a whole, you usually know someone who knows someone) I wouldn't want to make anyone unhappy, because that would make me unhappy. What happened to the satisfaction of a job well done? Obviously you have to make money, but a sale is a contract and you need a level of trust for it to work.
A good tradesman here never needs to advertise, you turn up when you say, do a good job and don't charge too much, and word gets around.