Dale Hodgins wrote:I am a big proponent of customer training. I have only marketed through delivering baskets directly to customers. My number one rule is, no complaining, absolutely none. Everyone that I dealt with was completely aware of quality and of the fact that there were many more people who wanted my product, than I could supply. It was made clear from the beginning that they would receive whatever was in season. It was usually a mix of things I grew and wild harvested fruits. The fruit was a big hit and much less work for me. Organic apples sell for $2 a pound in Victoria. When they were in season, I would often include more than 10 pounds of apples in a $25 basket. Everyone understood that this windfall was only available for a few months.
I only had to drop one customer due to her complaints, in a two-year run.