r ranson wrote:Just curious. For those of you who sell what you make, do you have a wholesale and a retail price?
Joseph Lofthouse wrote:I don't have a wholesale price on anything. My prices are always retail prices. And not retail prices of what an allegedly similar item would sell for in the store. My prices are based on how hard it is to grow and harvest something, and get it successfully to the buyer. If something doesn't sell, then I put it into the local gifting economy, or I feed the worms, or chickens.
The few times I have sold something for wholesale prices, I felt cheated. I don't like the feeling, so I don't give wholesale discounts.
John C Daley wrote:Wes, if the farmer has a low 'retail ' price, surely a competent restauranter would realise and accept that fact?
r ranson wrote:What you say about selling more at a lower price makes sense. It corresponds to everything I've read... and yet, I wonder. Quality and perceived quality have more influence on my sales than lower prices.
When I sell yarn, I started at a low price. It didn't sell. I was told to increase my price. At a higher price, I sell a lot more yarn than I did at a lower price. This makes sense since as a customer, I often avoid lower priced artisanal goods because the perception is lower price = lower quality.
Ed Bradley wrote:So if you are selling something you made or a perform a service - investigate what other are charging and only make what you can profit from.
Try working the formula starting with the average market price is and work backwards.