Hey! I just posted a similar response on
this page. I made a clay paint with linseed oil and natural pigment, mixed up, and applied directly to sanded plywood with no primer. I did 2 coats, and sanded in between as well. It's held up for a year and a half (so far) with heavy wear and tear from being a camper van that I was living in full time (dogs, chickens, people, bikes - constantly moving in and out)
The mix with clay worked pretty well for me, but I ended up just mixing the pigment and linseed oil to create a paint in subsequent projects. Its still non-toxic, and a little easier to work with in my experience.