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How to sell home grown turmeric?

 
pollinator
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Hopefully, I won't have to be in the NC sandhills for another growing season.... but if I am, turmeric is about the only thing I can think of to grow in sand, shade and heat. But, how would I sell it? This is a retirement area -folks not really cooking, so the farmer's markets are just flowers and salad greens.... really more an outing than a source of produce. Any ideas? Also, how would I figure out the price point?
 
gardener
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Hi WJ,

Maybe it would be a great seller at a retiree farmers market. Turmeric seems to be getting loads of good press these days for a variety of health benefits -joints, heart, brain - it may be just the ticket for aware seniors looking for fresh, locally sourced turmeric. Maybe come up with some ways to use it - most people tend to take a pill to get these sorts of things into their system - easy recipes, for example.  

As for pricing, Organic turmeric sells on Amazon for about .81 cents per ounce. Not sure what your costs would be, but that gives you an idea of the competition anyway.
 
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When I was in the US in June I noticed a flowering turmeric for sale in the supermarket with the potted plants!! I was shocked. If you could get them potted up nice, they are good looking plants and have a nice novelty value, as Artie says.
 
Wj Carroll
pollinator
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I don't know... I think I need a viable market...
 
pollinator
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Given how cheap it is at the grocery store in dry powdered form I am going to guess it has little market value.
 
Wj Carroll
pollinator
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given that criteria... we wouldn't grow a damn thing, Mexico and China can always do everything cheaper. I thought we were doing better
 
pollinator
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Dried ground turmeric is so cheap that only the specialty buyers are interested in the  fresh stuff. In my area, fresh turmeric is sold in the stores from $7 to $10 a pound, but I really don't know if it actually sells at that price. I sell freshly harvested turmeric for $5 a pound at the farmers market, and even then I don't get much sold for cash. Usually the people who want it like to trade for it, so I get an assortment of things in exchange for the turmeric. It's not a big seller for me.
 
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Fresh Turmeric sells here for 5.00 for a 5 ounce package of roots and it does sell.
You might find some chef buyers if you can't do a farmer's market.
India and Asian foods use a lot of turmeric and most will prefer the fresh root over the powder.
 
pollinator
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Make a Turmeric and Black Pepper extract. Helps relieve my arthritis that flares up if I do too much heavy work in the yard.
 
Wj Carroll
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Thanks for all the advice everyone - I'm hitting "like" but haven't commented because I'm soaking it all in and thinking it all through.
 
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